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*SWOT comparison between:
-
http://www.mahatetmasr.com/-
http://www.radiosotcom.com/Mahatetmasr:
Strengths-Radio Mahatet Masr, Egyptian Radio station from Egypt, for all Arabs in and outside Egypt.
- Mahatet Masr is an online Radio on the Internet founded by Osama Mounir.
-On Mahatet Masr Radio station you’ll live the Egyptian ATMOSPHERE.
-The station is full of youthfulness: they have all Arabic latest songs, and Comic sketches and Talk shows.
-Broadcasters and announcers are very close to you.
-In RADIO MAHATET MASR, you will LIVE THE EGYPTIAN ATMOSPHERE.
-They always keen to be with you; in your home, in your picnic and in your business.
-Amazing Arabic and International football Goals will be available soon on Mahatet Masr Online Radio Station
Weakness:
-They are not the first online Radio channel.
-radio stations are offered free to air and do not receive any subscription revenues. This makes them totally dependent on advertisement revenues for survival.
- Lack of differentiation between different radio stations cause online radio stations are few.
Opportunities:
-Benefit from the growth in the online radio industry
-Benefit from the growth in the live entertainment industry.
Threats:Economic downturn: The radio mahtet masr revenues from advertisements. Advertising is a discretionary expenditure and is the first one to be pruned in case of an economic slowdown. The live entertainment business would also be adversely affected in case of an economic downturn as disposable incomes would reduce, affecting people’s ability to spend on entertainment.
Radiosotcom:
Strengths
-Radiosotcom is an online Radio on the Internet founded by Ahmed Unis
-High listenership: programming focus in radio is on contemporary film music shows and celebrity interviews.
-They have all Arabic latest songs, and Comic sketches and Talk shows.
-Owns some of the best properties: owns some of the best properties such as the advertising
Weakness:-They are not the first online Radio channel.
-radio stations are offered free to air and do not receive any subscription revenues. This makes them totally dependent on advertisement revenues for survival.
- Lack of differentiation between different radio stations cause online radio stations are few.
Opportunities:-Benefit from the growth in the online radio industry
-Benefit from the growth in the live entertainment industry.
Threats:Economic downturn: The radio mahtet masr revenues from advertisements. Advertising is a discretionary expenditure and is the first one to be pruned in case of an economic slowdown. The live entertainment business would also be adversely affected in case of an economic downturn as disposable incomes would reduce, affecting people’s ability to spend on entertainment.