Mass Media management

Mass Media Management is becoming very crucial in our daily lives no matter which business field it is applied to. This means that media are linked with culture because creative people have the strongest sway via mass media. However some critics claim that media are obsessive about trendy and silly object. In fact, this claim is considered a serious fault with media concern for its pop culture and in the fact that it squeezes out things of significance.
Culture is based on an open communication system that depends mainly on teamwork.
Cultural transmission Without realizing the mass media integration in our lives; mass media pass on customs and traditions including cultural values and beliefs from past generations (Historical transmission) to present ones (Contemporary transmission) then to future ones and spread them among communities and societies.
Media management includes printed press and also wide broadcasting of television that far exceed the reach of any interpersonal communication; the new tribal of the global village was introduced that is the instantaneous connection of every human being.
Business of media related to Advertising, PR (Public relation), Print Media Electronic Media, Billboards, Direct Mail and Videotapes.
Advertisement is a decisive mean which affects public judgment, sales, image, political campaigns and competition. It can affect people on what they buy through repetitive ads, even if the audience thought at the beginning that it is an irritating ads. It also affects the newspaper and magazines as both of them are full of ads and if the ads were removed or not present the cost of newspaper and magazines will be high and they will be smaller in size. Not only that, but also people depends, nowadays, on ads to get information about the goods that are in the market.
In the television commercials, advertisers collect some commercials and put them together to send them to customers.
Works Cited
http://portal.acm.org/citation.cfm?id=1080390.1080394